Enterprise Commerce solution hybris gains strength with acquisition by SAP

Revealed in June, SAP AG has now completed the acquisition of hybris software. Hybris will operate as an independent business unit under its existing leadership and will continue its commerce technology leadership for both SAP and non-SAP customers and will be known as “hybris, an SAP company”. Currently around 1/3 of hybris customers use other ERP solution than SAP, which makes it necessary to maintain hybris as an independent solution, regardless of which backend solutions a customer uses.

SAP will immediately begin integrating its technologies to hybris, including solutions such as SAP CRM, ERP, HANA, Ariba, and analytics. These additions to hybris product portfolio will help enterprises to manage the full spectrum of customer engagement — across sales, service, marketing and commerce — while maintaining understanding and intimacy through social channels, making hybris an excellent centralized solution for enterprise commerce.

Smilehouse is the leading hybris-vendor in Finland, with honors such as Sales Partner of the Year 2012, Gold-partner and European Preferred-partner. With over 14 years of expertise, Smilehouse has experience of large scale B2B and B2C –commerce implementations, which are widely integrated to the backend solutions, often including real-time or batch SAP-integrations.

Smilehouse customers with tight SAP-integrations include Orion, Kesko, Polari, Fiskars, Metsä Group, Sanoma, Anglo Nordic and Itella. Smilehouse will now and in the future focus heavily on delivering eCommerce and PIM solutions based on the leading hybris product portfolio, without limitations to any preferred ERP-backend solutions of which the customer is running on.




Ask for more info:

Jaakko Hartikainen
Smilehouse Oy
+358 44 3500 445

Sebastian Lindqvist
Sales Director
Smilehouse Oy
+358 50 3663 485

About Smilehouse

Smilehouse is the largest solution provider of multichannel commerce and product information management solutions in Finland. Smilehouse is fully dedicated to implementing projects using they robust hybris technology portfolio. Many of the leading retailers, wholesalers and manufacturers operating globally and/or within the Nordics trust Smilehouse´s expertise and commitment to deliver value-driven, rapid time-to-market solutions. Smilehouse is a hybris Gold Partner and was named 2012 hybris Global Sales Partner of the Year. Clients include for example Fiskars Group, Polar, Metsä Group, Orion, Kesko, Tamro, Itella, and Rautaruukki. For more information, visit www.smilehouse.fi

About hybris
hybris helps businesses on every continent sell more goods, services and digital content through every touchpoint, channel and device. hybris delivers “OmniCommerce™”: state-of-the-art master data management and unified commerce processes that give a business a single view of its customers, products and orders, and its customers a single view of the business. hybris’ omni-channel software is built on a single platform, based on open standards, that is agile to support limitless innovation, efficient to drive the best TCO, and scalable and extensible to be the last commerce platform companies will ever need. Both principal industry analyst firms rank hybris as a “leader” and list its commerce platform among the top two or three in the market. The same software is available on-premise, on-demand and managed hosted, giving merchants of all sizes maximum flexibility. Over 500 companies have chosen hybris, including global B2B sites W.W.Grainger, Rexel, General Electric, Thomson Reuters and 3M as well as consumer brands Toys”R”Us, Metro, Bridgestone, P&G, Levi’s, Nikon, Galeries Lafayette, Migros, Nespresso and Lufthansa. hybris has operations in 15 countries around the globe. For more information, visitwww.hybris.com