Forrester named hybris a leader in B2B eCommerce


hybris (An SAP company), the fastest growing eCommerce and Product Information Management software was named a leader in a study Forrester Wave Q4 2013 B2B Commerce Suites.

According Forrester customers are attracted to hybris for three key reasons:

  1. More modern Java-based architecture than competitors
  2. Same solution and code based Enterprise-class Product Content Management (PCM), sophisticated Order Management System (OMS) and advanded Web Content Management (WCM)
  3. The flexibility of the “Framework.” ….

According the customers interviewed by Forrester: “hybris’ modern, service-orientated architecture makes it easy for developers to extend and customize the solution to cater to unique B2B requirements and process workflows.”

The report also states that the overall solution (presented below) built on single codebase, without any integrations needed between each other, is an advantage that competing solutions can not offer. Advanced Product Content Management (PCM), Order Management (OMS) and Web Content Management (WCM) create competitive advantage for hybris. In the Forrester, hybris is the only leading solution that is evaluated as a single solution, not separate parts in terms of solutions and licensing, which counts extensively in investment decisions.

hybris tuotteet


Based on 10 complex hybris-implementations by Smilehouse, all these advantages can be seen by the customers as substantial cost savings compared to competing solutions. The implementation process, further development and maintenance are more cost efficient and the time-to-markets in remarkably faster. In many cases, hybris has also replaced old systems, creating further optimization of processes and cost saving. Moreover, the scalability and modularity of the hybris platform has been well taken by our customers.

Smilehouse is one of the leading hybris-vendor in Nordic and has been awarded by hybris as a Gold Partner, the Sales Partner of the Year and the Preferred European Partner. During 14 years of 100% focus on eCommerce and PIM, Smilehouse has the best expertise in Finland to deliver complex international B2B and B2C projects, and integrate these solutions to different back end systems.


Read more from hybris website

Check also the summary by Forrester




Ask for more info:

Jaakko Hartikainen


Smilehouse Oy

+358 44 3500 445


Sebastian Lindqvist

Sales Director

Smilehouse Oy

+358 50 3663 485



About Smilehouse

Smilehouse is the largest solution provider of multichannel commerce and product information management solutions in Finland. Smilehouse is fully dedicated to implementing projects using they robust hybris technology portfolio. Many of the leading retailers, wholesalers and manufacturers operating globally and/or within the Nordics trust Smilehouse´s expertise and commitment to deliver value-driven, rapid time-to-market solutions. Smilehouse is a hybris Gold Partner and was named 2012 hybris Global Sales Partner of the Year. Clients include for example Fiskars Group, Polar, Metsä Group, Orion, Kesko, Tamro, Itella, and Rautaruukki. For more information, visit www.smilehouse.fi

About hybris

hybris helps businesses on every continent sell more goods, services and digital content through every touchpoint, channel and device. hybris delivers “OmniCommerce™”: state-of-the-art master data management and unified commerce processes that give a business a single view of its customers, products and orders, and its customers a single view of the business. hybris’ omni-channel software is built on a single platform, based on open standards, that is agile to support limitless innovation, efficient to drive the best TCO, and scalable and extensible to be the last commerce platform companies will ever need. Both principal industry analyst firms rank hybris as a “leader” and list its commerce platform among the top two or three in the market. The same software is available on-premise, on-demand and managed hosted, giving merchants of all sizes maximum flexibility. Over 500 companies have chosen hybris, including global B2B sites W.W.Grainger, Rexel, General Electric, Thomson Reuters and 3M as well as consumer brands Toys”R”Us, Metro, Bridgestone, P&G, Levi’s, Nikon, Galeries Lafayette, Migros, Nespresso and Lufthansa. hybris has operations in 15 countries around the globe. For more information, visitwww.hybris.com